Here’s Why Vivo Replaced Ranveer Singh with Aamir Khan as Brand Endorser
OTHERS China-based smartphone brand, Vivo, just released its first campaign featuring their new brand ambassador Aamir Khan . The campaign was for the launch of its flagship smartphone the Vivo V9 in India. What is more intriguing is the decision to let go of Ranveer Singh (who is at the top of his career in Bollywood) as their brand ambassador and roping in Khan. So, the big question is what does Aamir bring to the table that Ranveer doesn’t for Vivo? Why Aamir over Ranveer? Most brand experts agree that Aamir brings a level of sophistication and credibility to any brand, not to mention a level of maturity, that frankly Ranveer lacks. The latter is a youth icon and one of the most sought-after celebrity endorsers today with a mass appeal. Vivo used this mass appeal to reach masses in the Indian market in a short span. Now, it looks like the brand is targeting a more premium audience in their late 20’s to early 30’s. Saurabh Uboweja, Founder and CEO...